Mother Tongue Literacy for ages 5 and up.
Customizable for any language.
Any culture. Anywhere.

“I like to read.”
That simple sentence—in whatever language it is spoken—has been found to be the biggest predictor of high reading fluency.
Flying letters, word-eating dragons, and amazing sound effects make education apps fun but impede learning. And our research shows they may not learn as well.
MoToLi’s colorful, nature-oriented visuals and lively animation make kids smile. But unlike other gamified learning apps, MoToLi deferred to its education experts to ensure it is free of distractions and adheres to best practices for literacy education.
We are able to produce storybooks relevant to the local culture, making them part of the reward system. In English and Swahili, for example, we have generated a library of more than 150 read-aloud storybooks with audio.
All in the language they already speak.
All in an app. All in their hands.
MoToLi tracks student progress at the individual level so teachers, program administrators, our team, and the government agency or NGO funding the initiative can confirm its success.
"I like to read."
Simple for a Reason: The MoToLi Design Manifesto
Motoli’s design is in service to a single goal: Teaching children to read. The app is colorful and friendly and children love it. But it is also based on the recommendations of our team’s neuroscience and education experts. MoToLi is “gamified,” but it doesn’t distract. Read more about our design manifesto…
Simple for a Reason: The MoToLi Design Manifesto
MoToLi’s design is in service to a single goal: Teaching children to read. The app is colorful and friendly and children love it. But it is also based on the recommendations of our team’s neuroscience and education experts. MoToLi is “gamified,” but it doesn’t distract.
Along the way to MoToLi 4.0, we learned from these experts that the catch-the-coconut, feed-the-dog, pop-the-bubble activities that require dexterity and concentration that pulls them away from focusing on literacy skills. The MoToLi of today is just as much fun, but also state-of-the-science for literacy education.
MoToLi seeks to change the world in a way that is meaningful, relevant, and sustainable. For this reason, we embrace the Principles for Digital Development* that leading international development organizations have articulated so well:
  1. Design with the User.
  2. Understand the Existing Ecosystem.
  3. Design for Scale.
  4. Build for Sustainability.
  5. Be Data Driven.
  6. Use Open Standards, Open Data, Open Source, and Open Innovation.
  7. Reuse and Improve.
  8. Address Privacy and Security.
  9. Be Collaborative.
* The Principles for Digital Development are based on the work of numerous organizations committed to serving the developing world—and therefore the world itself. They draw from the UNICEF Innovation Principles of 2009, the Greentree Principles of 2010, and the UK Design Principles, among others. These guidelines were developed in consultation with the Bill and Melinda Gates Foundation, the Omidiyar Foundation, the Swedish International Development Agency (SIDA), the UN’s Children’s Fund (UNICEF), the UN Development Program (UNDP), UN Global Pulse, the UN Fund for Population Assistance (UNFPA), the UN High Commission for Refugees (UNHCR), the UN Office for the Coordination of Humanitarian Affairs (OCHA), UN Women, the World Bank, the World Food Program (WFP), the U.S. Agency for International Development (USAID), the U.S. Department of State, and the World Health Organization (WHO).